Black Friday Breakthrough!

AncestryDNA sold more than three times as many DNA tests during this year’s Black Friday/Cyber Monday sale as during the same period last year. 


How many is that?  I dug up the old press release for last year’s sale, and they shipped 560,000 right after Thanksgiving 2016.  That means <scribble scratch, math math> they just sold about 1.7 million tests.  In four days.

As my kids would say: Oh Em Gee.

Here’s the press release announcing the recent milestone.

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