AncestryDNA sold more than three times as many DNA tests during this year’s Black Friday/Cyber Monday sale as during the same period last year.
How many is that? I dug up the old press release for last year’s sale, and they shipped 560,000 right after Thanksgiving 2016. That means <scribble scratch, math math> they just sold about 1.7 million tests. In four days.
As my kids would say: Oh Em Gee.
Here’s the press release announcing the recent milestone.